Early reports linked He Gets Us funding to Christian foundations and donors, including the Signatry, as the campaign expanded its outreach.
He Gets Us uses broad media strategies since 2022 to invite interest in Jesus, including major television advertising placements.
In February 2024, reporting said He Gets Us moved under a new charitable organization called Come Near.
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He Gets Us uses public-facing ads to invite reflection on Jesus, urging audiences to explore his story without assuming a specific background.
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The campaign’s broader mission remains to invite people to explore Jesus, with the “consider Jesus” invitation still central.
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