Your G2 and Clutch reviews aren't just vanity metrics. They’re the first place...

https://varimail.com/articles/why-b2b-reputation-issues-feel-invisible-in-pipeline-reports/

Your G2 and Clutch reviews aren't just vanity metrics. They’re the first place procurement leads look to disqualify you before you even get a meeting. Most firms ignore the impact of a low response rate or stagnant recency on their branded search traffic