Why More Leads Don't Always Mean Better Sales

https://thecallstandard.birchreport.com/posts/why-more-leads-don-t-always-mean-better-sales

A flood of leads might seem like a win, but when they're not qualified or ready to buy, your sales team wastes time chasing dead ends. Quality beats quantity every time; a few well-targeted leads who actually need your product will close faster and build better relationships than a thousand random names.