Why are we so hooked on the unknown? Designers build structured uncertainty...

https://www.golf-bookmarks.win/why-do-we-keep-refreshing-our-feeds-our-brains-crave-unpredictable-rewards

Why are we so hooked on the unknown? Designers build structured uncertainty into apps to keep us clicking. These immediate feedback loops fuel the attention economy by gamifying our lives. I explore why predictability is dying and why we keep coming back.