When your reputation signals are messy, your top-of-funnel work hits a brick...

https://www.tumblr.com/weepingmountainzealot/813314973710336000/the-silent-deal-killer-how-unresolved-complaints

When your reputation signals are messy, your top-of-funnel work hits a brick wall. Prospects do their own research before they ever talk to your SDRs. If they find bad reviews or a ghost-town LinkedIn presence, your MQL to SQL conversion rate tanks