When your reputation is tied to an old headline, you have two choices:...

https://dibz.me/blog/why-is-removal-called-the-gold-standard-in-reputation-management-1081

When your reputation is tied to an old headline, you have two choices: suppression or removal. Suppression pushes negative results down by flooding the zone with new content, but the original story remains reachable. Removal is cleaner