When you deal with a damaging headline, you have two real choices: push it down...

https://www.blaze-bookmarks.win/suppressing-negative-search-results-just-pushes-them-to-the-second-or-third

When you deal with a damaging headline, you have two real choices: push it down or take it out. Suppression just buries bad news on page three, leaving the risk that it eventually resurfaces