When SaaS companies raise prices, conversions can drop—sometimes by as much as...

https://riversinterestingthoughtss.wpsuo.com/is-a-31-conversion-drop-normal-after-a-price-increase

When SaaS companies raise prices, conversions can drop—sometimes by as much as 31%. But the extra revenue from fewer, higher-paying customers often leads to a net gain—around 22% more in total revenue