When procurement teams vet new vendors, they skip the sales pitch and head...

https://www.bookmark-belt.win/your-vendor-reputation-is-often-the-deciding-factor-before-a-prospect-even

When procurement teams vet new vendors, they skip the sales pitch and head straight to third-party validation. If your G2 profile is thin or your LinkedIn presence feels ghost-like, you create unnecessary friction before the first call even happens