We’ve reached a point where if an app makes you log in twice or doesn't have...

https://www.scribd.com/document/1051753410/Why-Milestone-Rewards-Actually-Work-And-Why-Most-Apps-Fail-Them-233966

We’ve reached a point where if an app makes you log in twice or doesn't have your card saved, you’ll likely just close it. Consumers now demand speed as the baseline, not a luxury