Users don’t want gimmicks; they want speed. When one-click ordering and...

https://www.jelly-bookmarks.win/we-ve-moved-past-the-novelty-phase-of-mobile-shopping-users-today-don-t-just

Users don’t want gimmicks; they want speed. When one-click ordering and real-time tracking are standard, anything less feels like a chore. If your app forces extra logins or payment friction, people will leave for a faster, better experience.