This article looks at ecommerce marketing as a connected system, not a list of...

https://stateofseo.com/how-do-i-connect-seo-and-paid-ads-so-they-stop-competing/

This article looks at ecommerce marketing as a connected system, not a list of separate campaigns. It explains how acquisition, conversion, and retention affect one another, and why teams should track CAC alongside AOV and repeat purchase rate