That 5% Claim: Testing Whether Websites Using AI Content Really Grow Faster

https://sethefrl246.tearosediner.net/when-90-of-users-still-click-sources-my-perplexity-vs-google-moment

In late 2023 and early 2024 a handful of headlines said websites using AI content grew 5% faster than those that didn't. If your feed looked like mine, you read that number, felt a jolt, then watched people rush to adopt AI content without a plan