Short brand names work better in digital gaming because they fit neatly in...

https://keegansinspiringchat.opalvector.com/posts/why-designers-like-short-names-for-visual-balance-and-whitespace

Short brand names work better in digital gaming because they fit neatly in mobile headers and icons, making them easy to spot on small screens. They’re quick to say and remember, which helps players find and share your game fast