Short brand names in digital gaming stand out because they fit neatly into...

https://source-wiki.win/index.php/Why_Designers_Like_Short_Names_for_Visual_Balance_and_Whitespace

Short brand names in digital gaming stand out because they fit neatly into mobile headers and icons, making them easy to spot on crowded screens. They’re also simpler to say and remember, which helps players find and share games quickly