Scaling into the EU is a headache when your hreflang tags start cannibalizing...

https://elevatedigital.hk/blog/challenges-of-running-successful-seo-campaigns-in-the-european-market-4565

Scaling into the EU is a headache when your hreflang tags start cannibalizing your rankings. I’ve seen too many brands watch traffic tank post-migration because of messy locale signals