Rank tracking is broken. In the EU, AI Overviews trigger a 30% CTR drop while...

https://www.4shared.com/office/isIB3ejJfa/pdf-14629-77897.html

Rank tracking is broken. In the EU, AI Overviews trigger a 30% CTR drop while fueling the rise of zero-click searches. We must stop chasing blue links and focus on AI visibility. This requires live dashboards and schema-first content to feed LLMs directly