On many Rolex models, the reference number is between the lugs at 12 o’clock,...
https://www.bravobookmarks.win/if-you-re-in-san-diego-and-considering-selling-or-borrowing-against-your-rolex
On many Rolex models, the reference number is between the lugs at 12 o’clock, so the bracelet needs to come off to check it. In San Diego, have a trusted watchmaker inspect it, and get a written receipt before leaving your watch.