Negative content online can feel personal, but reacting in the heat of the...

https://www.scribd.com/document/1016381594/The-First-48-Hours-Your-Tactical-Playbook-for-an-Online-Reputation-Scare-224712

Negative content online can feel personal, but reacting in the heat of the moment often makes things worse. The biggest risk is silent lost sales from prospects who see an unaddressed issue and quietly move to a competitor