Most marketers chase clicks, but the real win is shares. If your audience...

https://touch-wiki.win/index.php/Stop_Posting_Garbage:_Why_Your_Social_Strategy_is_Bleeding_Traffic_and_What_to_Do_About_It

Most marketers chase clicks, but the real win is shares. If your audience doesn't pass your content along, your reach hits a hard ceiling. It turns out 60 percent of people share content without even clicking the link