If you want your brand to show up in ChatGPT answers, you need to stop thinking...

https://www.click-bookmark.win/most-teams-are-still-obsessed-with-traditional-blue-links-but-the-real-search

If you want your brand to show up in ChatGPT answers, you need to stop thinking about keywords and start thinking about entities. Most websites are invisible to LLMs because they don’t provide enough structured context for models to reference