How to Stop Your Outreach Emails From Sounding Salesy and Start Getting Replies
https://xeon-wiki.win/index.php/Three-Touch_Follow-Up_for_Link_Outreach:_Ethics,_Reciprocal_Linking,_and_Value-First_Outreach
Outreach emails that read like product brochures or press releases don't get opened, and when they are opened they rarely prompt a reply