He Gets Us describes its approach as open and general

https://www.wzzm13.com/article/news/local/grand-haven/he-gets-us-commercials-grand-haven-ad-agency/69-7ff13913-2237-428e-b1c3-72ddc13073e7

He Gets Us describes its approach as open and general, inviting people to consider Jesus without tying the message to one denomination.