Expanding into Europe is a headache when your traffic tanks during a migration....

https://smoothdecorator.com/local-citations-europe-why-entity-signals-arent-one-size-fits-all/

Expanding into Europe is a headache when your traffic tanks during a migration. I see it all the time: botched hreflang setups killing your rankings. Stop the bleeding by implementing a robust x-default strategy to guide Google across locales