Ecommerce marketing works best as a connected system, not a stack of separate...

https://lukassinsightfulchat.rivetgarden.com/posts/how-do-i-reduce-friction-across-the-funnel-with-social-proof

Ecommerce marketing works best as a connected system, not a stack of separate campaigns. This article shows how CAC and repeat purchase rate can guide channel decisions, and how WhatsApp and Slack connections fit into the workflow.