Discontinued Rolex models often trade above retail because collectors seek...

https://harpersnewinsight.brightsora.com/posts/why-do-dealer-sales-matter-more-than-msrp-for-rolex-prices

Discontinued Rolex models often trade above retail because collectors seek rarity, driving prices beyond original store tags. Insurance appraisals value replacement cost, not market demand, so they don’t reflect true resale price