Consumers don’t care about your brand story as much as they care about their...

https://wiki-net.win/index.php/App_Notifications_Won%E2%80%99t_Stop:_How_to_Fix_Them_Without_Deleting_Your_Life

Consumers don’t care about your brand story as much as they care about their time. Today, if an app takes more than two seconds to load or forces a manual login, they’re gone