1. Look, we started doubling down on video last quarter, and while our view counts are climbing fast, the real question for me is ROI—how are you all measuring conversions beyond just play rates? Any tools or frameworks you recommend?

https://www.demilked.com/author/diviusepvf/

1. Look, we started doubling down on video last quarter, and while our view counts are climbing fast, the real question for me is ROI—how are you all measuring conversions beyond just play rates? Any tools or frameworks you recommend? 2